Get your brand cited by AI — not skipped.
Your customers now ask ChatGPT, Perplexity, and Google’s AI which company to choose. I make sure the answer names you. For one brand I took that from 0 to 220 AI Overview citations in 60 days — tracked, and verifiable in Ahrefs.
This is the job: being the named answer when an AI recommends a vendor. It’s measurable — and most brands are invisible in it right now.
Ranking #1 on Google means less every month.
Search is splitting in two. Half your buyers no longer scroll ten blue links — they ask an AI and act on the single answer it gives. If the models don’t cite you, you’re not in the running, no matter how good your traditional SEO is.
- Your competitors are getting named in ChatGPT and Google’s AI answers — and you can’t see it happening.
- Your strongest trust signals (clients, reviews, expertise) sit on the page as images the models can’t read.
- Your agency still reports rankings and traffic, and has no answer for “are we being cited by AI?”
A measurable system, not a black box.
Most “AI SEO” is hand-waving. Mine produces a number you can watch move.
Baseline what AI sees
I measure how often ChatGPT, Perplexity, Gemini, and Google AI Overviews cite you today, across an agreed set of high-intent buyer queries. Same prompts, sampled weekly, so the number means something.
Make you machine-readable
Entity and schema work so the models can verify who you are and why you’re credible — turning your authority signals from images on a page into facts an AI can cite.
Earn the citations
Content and authority built around the exact questions your buyers ask AI — then measured on citations and inquiries over time, not vanity rankings.
Start with a clear diagnosis. Scale from there.
AI Visibility Audit
A defined deliverable, not an open meter. Exactly where you stand in AI search, and what to do about it.
- Baseline across ChatGPT, Perplexity, Gemini & AI Overviews
- Entity & schema gap analysis
- Prioritised roadmap: keep, fix, retire
- A 30-minute walkthrough call
Ongoing Partnership
For brands executing the roadmap with senior hands on it — done personally, never handed to juniors.
- AI search visibility (GEO / AEO)
- Technical & entity SEO
- Revenue-focused organic growth
- Weekly working session with your decision-maker
Local at Scale
For multi-location brands: programmatic city/service pages and Google Business Profiles that lift visibility instead of triggering thin-content penalties.
- Programmatic page architecture done right
- Google Business Profile / Map Pack at scale
- Schema & structured-data feeds
- Built to survive hundreds of locations
Real numbers, all verifiable.
AI Overview citations in 60 days, tracked in Ahrefs Brand Radar — alongside 90.4% revenue growth in four months, during their slow season.
Organic growth in six months from zero, on the high-intent comparison queries B2B buyers actually run.
Led SEO oversight on a fully programmatic, AI-driven content system — the same architecture multi-location brands need.
“Not only is Paul an absolute virtuoso in SEO, he contributed to strategy, branding, and influencer marketing. This project could not have succeeded without him.”
“An absolute rock star. Paul is incredibly knowledgeable, supportive, and enthusiastic — a great asset to any marketing team.”
Think the reviews are too good? Good. Audit my 259 verified contracts →
Dutch-direct, Panama-based, 15 years in.
I’ve spent over a decade in SEO and growth for brands from AMEX to VC-backed startups, the last 13 years running it from Panama. I take two clients at a time and do the work myself. If part of a plan won’t hold up, I’ll tell you on the call — flattery doesn’t grow revenue.
Need someone to own the whole growth function?
For a small number of brands each year, I take a fractional growth-lead role — setting strategy, aligning the team, and owning the number, not just a channel. Limited to keep it senior. If that’s the level you’re hiring at, start a conversation.
Find out if AI is recommending you.
Tell me your site and your main competitors. I’ll come back with a quick read on where you stand in AI search — and whether an audit is worth your time.
